|Introduction||Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 4th largest shareholder.
In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"
Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 2013. His new book, How To Look People in the Eye Digitally, was released January 2015. Connect with Ted at TedRubin.com or @TedRubin.
|Biography||With e.l.f. Cosmetics from 2008-2010 and OpenSky from 2010-2011, Ted has become known for his active use of Twitter where he has in excess of 700,000 followers throughout his network, and grew 60,000+ followers for e.l.f. Twitter handles in 2009, over 100,000 for OpenSky in 2010, and now well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction.
At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand.
Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.”
Your Brand/Business is what you do; your Reputation is what people Remember and Share.
Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo!
Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Aptaris, Blue Calypso, Brand Innovators, Crowdsourcing Week, Dynamic Signal, OpenSky, and SheSpeaks.
A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two teenage daughters, and lives in Long Island. Personal philosophy:
Life is not about waiting for the storm to pass, it’s about learning to dance in the rain.
Contact info: Mobile: 516-270-5511 firstname.lastname@example.org
ROR… Return on Relationship™
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
Capital Wire PR: LISTA 2015 National Tech Achievers Award Honorees
Content Marketing 2015: Top 100 Influencers and Brands
Personal Branding: The Why & How for B2B Company Employees
InsideView names Top Sales & Marketing Influencers of 2014
Top 20 Social Media Marketing Experts to Follow in 2015
Ad Week: The Top 50 People Most Retweeted by Mid-Sized Marketers
YAHOO!: Top Sales and Marketing Influencers
One of The World’s Top 50 Social Influencers of 2014
BloggingWizard: 43 Experts Share Their Top Tips to Grow Your Online Presence
Huffington Post: 33 Entrepreneurs Share Their Biggest Lessons Learned from Failure
Inside the Minds of 10 Savvy Marketing Strategists
Online Marketing Top 15 Most Influential People
RebelMouse Blog: 11 Must Follow Digital Marketing Rebels
Stryde: Top 50 Social Media Experts
The Top 35 Social Media Marketing Speakers
Onalytica: Big Data and Customer Experience – Top 100 Influencers
15 Loyalty Thought Leaders You Should Follow on Twitter
Forbes: Who Are The Top 50 Social Media Power Influencers?
3 Influencers Who Get Content Marketing and Interactive Content
Huffington Post: Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow
#13 on the Forbes Top 50 Social Media Power Influencers, 2013
#8 on AdWeek’s Top 50 People Most Retweeted by Mid-Size Marketers list
15 Loyalty Thought Leaders You Should Follow on Twitter
One of the 5 Finalists in the Marketing Book of the Year
#11 on Onalytica’s Big Data and Customer Experience Top 100 Influencers list
One of the most interesting CMOs on Twitter according to Say Media
Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow
50 Must-Follow Marketing & Media Mavens Influencing the Hispanic Market Today
#2 among Top 25 People Most Mentioned by digital marketers: http://bit.ly/11jbDUj
#16 among 25 most retweeted by Digital Marketers: http://t.co/SynItBzHwY
AGBeat’s Top 50 Industry Influencers
#5 on SAP’s list of Top 60 Customer Experience Influencers
Most followed CMO on Twitter according to Social Media Marketing Magazine
|Speaking styles||Consultancy, After Dinner, Chair/Panel member, Conferences, Facilitator, Host, Keynote, Moderator, Presenter, Seminar/ workshop, One2One, Seminar, Training, Workshop
|Speaking categories||Business development, Networking, Social Media, Coaching, Marketing & Branding, Blogging
|Industry experience||Marketing, Small Business/SME
|Keywords||Leading Social Marketing Strategist, Brand Evangelist, Acting CMO of Brand Innovators. RonR, Return on Relationship, #RonR. Epic Growth Twitter Deep Engagement Leverageing Brand Equity Social Media Initiatives Reputation, Leading Social Marketing Strategist, Brand Evangelist, Acting CMO of Brand Innovators, RonR, Return on Relationship, #RonR, Epic Growth, Twitter, Deep Engagement, leveraging Brand Equity, Social Media Initiatives, Reputation, Keynote, Entertaining, Motivational, Valuable, Social Media, enthusiastic, energetic personal connection to people most followed CMO on Twitter most interesting CMOs on Twitter #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers., Enthusiatic, Energetic, Personal Connection to People, Most Followed CMO on Twitter, Voted Most Interesting CMO on Twitter, Ranked 13th on Forbes Top 50 Social Media Power Influencers, Ranked 2nd by Leadtail of Most Mentioned by Digital Marketers
|Audience sizes||0-10, 10-50, 50-100, 100-250, 250-500, 500-1000, 1000+|
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